Getting Your Message Across
Why Talk to the Media?
A media interview is an opportunity to reach an audience no paid advertising could match.
Are you at ease with the media?
Let us help you learn skills to communicate effectively with reporters and avoid errors that could embarrass you and your organization.
The goal of every interview
is to get your message across.
The key to getting good media coverage is your ability to send a clear message.
Your message must answer a reporterís most basic questions.
Learn to handle tough questions in one solid minute of focused information.
Reporters. Who are they? What are they after? Understanding their job will help you to give them what they want, and get what you need.
You have the right to ask about the reporterís angle and how your quotes will be used. Knowing what to ask will help you get the results you want.
Each medium has pros and cons. Learn how to use each one to get optimal results.
... and other reporter tricks and traps to avoid.
Tapes and cameras are rolling. You canít run away. But you can turn tough questions into opportunities to get your message across.
Knowing what reporters and editors want will help you to produce press releases and media
kits they will use.
Getting good coverage for your story means working with reporters who cover your beat.
Fast-breaking, controversial stories are magnets for media coverage. But what
about attracting press for good news or human interest stories?
You may have a great story, but it wonít be a winner if you target the wrong media or if you
donít know your audience.
It happens fast, itís unexpected, and it can be devastating. In a full-blown crisis, your reaction must be quick, decisive and effective to win credibility and keep the situation from escalating.
Preparation is the Key
Knowing what to ask before the interview
Being at ease with reporters...
By structuring effective messages, you control the interview.
designed to meet
your demanding schedule. Two-day, one-day, half-day,
or two-hour sessions